Le Café Gourmet
A French bakery located in Savannah, Georgia. This project includes several design elements such as Coffee cup sleeve design, Food packaging design, Signage, and more.
Year: 2023
The goal was to create a consistent and simple design that also had a fresh and contemporary feel. To achieve this, blending two design styles, Art Nouveau and contemporary, was necessary. To create a dynamic design, the logo is at a slant, to add visual interest and movement. The logo is contrasted with the fixed body type, adding balance and stability to the design.
From the logo and typography to the color palette and imagery. The client’s vision for the brand is to incorporate an Art Nouveau and Modern blend, using the new French flag colors but with a darker tint, to add distinction from being a copy and paste French restaurant.
Specialized Type
After selecting the typeface NouveauELF, to better fit the unique personality of Le Café Gourmet, modifications were done.
The Audience
After some observation and talks with the owner, the typical audience at Le Café Gourmet is typically older. A portion of audience prefers a quieter space that is suitable to work, while the other is tourists looking for a quick bite to rest and take in the old-style views of Savannah.
The Type
Originally, it was felt that a handwritten type would be the best route to achieve an authentic Parisian feel. In the early stages, research on French cursive was executed and toyed with.
Revisions
With some talks with the client, a more traditional Art Nouveau logo was requested. Shifting gears, an exploration of different typefaces and borders was done, to figure out what made Art Nouveau, Art Nouveau.
