Rhythm&Mix
A marketing collaboration has been formed between Rythm&Mix and Spotify, aiming to enhance the experience for Spotify users. This partnership allows users to connect their accounts and enjoy a monthly subscription of personalized alcohol based on their top-listened artists.
Photos and Content:
Loma Vista Recordings, Adobe Stock
Year: 2023
A marketing collaboration has been formed between Rythm&Mix and Spotify, aiming to enhance the experience for Spotify users. This partnership allows users to connect their accounts and enjoy a monthly subscription of personalized alcohol based on their top-listened artists.
Photos and Content:
Loma Vista Recordings, Adobe Stock
Year: 2023
The Artists
Upon analyzing the top artists from various genres, several prominent names emerged. BTS, an immensely popular boy group of this generation, Rammstein, the renowned heavy metal band, Kali Uchis, a versatile artist spanning pop, R&B, and other genres, and Denzel Curry, an influential rapper, were among the standout choices.
Why?
Spotify's Yearly Wrap, is a highly anticipated event user's take a monumental pride in. It allows them to show their individuality and the true aspects of their personality. Each box is curated to each user, to honor every side of them.
Tying it Together
For the packaging box, a simplified and unbiased approach was deemed most suitable. The intention was to maintain focus on the individual can designs while preventing consumers from guessing which artists they would receive each month. To align with Spotify's design language, a sans serif typeface, color palette, and icons consistent with the brand were employed. However, to emphasize the collaboration with Rythm&Mix, new yet reminiscent icons were created, adding a playful touch to the overall aesthetic.
The Cans
To ensure that the cans truly embody the essence of these artists and their respective albums, a careful examination of their album covers was undertaken. The goal was to capture the spirit of the albums without resorting to direct replication. Various elements such as iconography, type treatments, and color schemes were scrutinized, leading to the final designs of the cans.
Some Quick Sketches
While embodying Spotify's personality, while trying to keep Rhythm&Mix its own identity, a true understanding of Spotify's branding is a must. Some playing around and analyzation was the clear starting point, to feel young is to act young. As Spotify is known to be an innovator of trends in music and design, to honor this, a younger, more juvenile style was taken.
The Packaging
Bringing the sketches to life with the help of color, the playful vibe for this product was achieved. Too make sure the design did not become busy, doodle elements were used sparingly, as highlight points.
Some Quick Sketches
While embodying Spotify's personality, while trying to keep Rhythm&Mix its own identity, a true understanding of Spotify's branding is a must. Some playing around and analyzation was the clear starting point, to feel young is to act young. As Spotify is known to be an innovator of trends in music and design, to honor this, a younger, more juvenile style was taken.
The Packaging
Bringing the sketches to life with the help of color, the playful vibe for this product was achieved. Too make sure the design did not become busy, doodle elements were used sparingly, as highlight points.
